Automobile trade
Automobile trading

The five steps of buying a car

1. Preliminary considerations

Often triggered by a defect, a fault or just a comment from a colleague, the customer starts to think about a new car. Initial research is carried out, and we can help you with a suitable marketing concept.

2. Counselling

Before contacting the dealership, many customers use an intermediary to advise them and support them in the buying process. In doing so, the agent enters into direct contact with the car dealership. Through many years of experience in the brokerage business, we know what it takes to bind such brokers.

3. Contact

The contact to the car dealership is of great importance for many customers, as they want to trust their salesperson. This is also where strong customer satisfaction is gained through appropriate advice and a feel-good factor. We analyse your customer satisfaction and develop suitable measures for improvement.

4. Car purchase

The actual closing of the sale is also a critical point in the customer process. The customer should drive away with a good feeling so that this can be retained. With our innovation consulting, your vehicle handover will further increase the satisfaction of your customers in a cost-effective way.

5. Aftercare

In aftercare, it's all about fast services and flexible appointment scheduling. Digital solutions are now indispensable. We help you to find the right solution tailored to your needs and thus to work more efficiently and effectively.

With momentum into the future

Although the five fists of car buying will not change, recent trends and developments are threatening the very existence of today's car dealerships. Increasing digitisation is driving sales directly from the manufacturer's website and shared mobility is driving a decline in the number of services required at the dealership.

That is why we have developed the concept of the future car dealership. Here, the most important trends are combined and specific solutions are found. The three trends shown on the right result in three different solutions that can position your car dealership well for the future. The future car dealership should be experience-oriented, conclude service contracts for mobility vehicles and fulfil special customer wishes in collaboration with shared mobility providers.

Our industry experts

Christian Hartmann

With more than 15 years of experience in the automotive trade, Christian Hartmann is
is an experienced specialist in this industry. He knows the difficulties a car dealer faces in day-to-day business and complements our team with his comprehensive expertise.

Steffen Sturm

With his insights from his studies in innovation, he brings a breath of fresh air and new ideas for your company. He was able to gain experience in the automotive trade at hspconsult-fahrzeuge and in a student project with a leading Swiss Mercedes-Benz dealer.

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